Black Friday week is in full swing and competition is fierce between Kindles and their competitors. There is a Kindle for everyone. That includes people purchasing a Kindle for the first time, veteran Kindle owners looking for the latest generation e-reader, and customers who want a more multipurpose device.

The Kindle is a basic e-reader with 2GB of space, and comes with the option to include special offers or not. It goes for $79 and $109. The super low prices have already initiated quick response from Barnes & Noble and other competitors. For those that prefer a keyboard, Amazon is still making its 3rd generation Kindle, now called Kindle Keyboard available with Wi-Fi only, 3G, Wi-Fi with special offers, and 3G with special offers. Prices range from $99-$189. Both the Kindle and Kindle Keyboard are great for those who just want a device mainly for reading, and also want physical buttons to use for navigation and page turns.

The Kindle Touch is the latest generation in e-reader technology. Like the Kindle Keyboard, it ranges from $99-189 depending on wi-fi, 3G, and special offers. It is the first ever touch screen version of the Kindle, and is getting highly favorable reviews now that It has finally been released to Amazon customers. It is a little bit bigger than the Kindle 4, and can hold about 3000 books, and has a 2 month battery charge. Everything is done via the touch screen, except for one home button at the bottom. The Kindle Touch is Amazon’s response to the release of the touch screen versions of the Nook and Kobo earlier this year. It certainly bear’s Amazon’s trademark top quality design and new features that are not offered elsewhere.

The Kindle Fire was shipped at the same time as the Kindle Touch, and is showing favorable reviews so far, overall. It is a tablet similar to the NookColor, and is an excellent device for watching videos, reading magazines, browsing the internet, or playing games. After debuting at $199, Barnes & Noble followed suit with a $199 NookColor, and released a newer generation of the device, so the completion is definitely fierce. You can take a look at current deals here.